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Goodyear Cotton Bowl Classic

Cotton Bowl Classic Rebrand Reveal Graphic

Cotton Bowl Athletic Association Reveals Brand, Logo Refresh

5/29/2026 11:00:00 AM

ARLINGTON, Texas – The Cotton Bowl Athletic Association revealed its refreshed Goodyear Cotton Bowl Classic logo and look & feel refresh and renovated world headquarters at AT&T Stadium leading into the 2027 College Football Playoff Quarterfinal at the 91st Goodyear Cotton Bowl Classic.

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