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Goodyear Cotton Bowl Classic

Brand Guide and Creative Assets

Since 1937, the Cotton Bowl Classic has been dedicated to pushing the boundaries of college football bowl games. Our mission is to be a leader in creating premier college sports experiences for universities, athletes, sponsors, and the community. 

This guide is your resource for using the Goodyear Cotton Bowl Classic logos in your designs and marketing materials. We take great pride in our brand identity, and following these guidelines ensures its consistent and impactful use. 

Have questions? Don’t hesitate to contact our team directly. 

Kelly Newell, Chief Experience Officer Office: 817.892.4807 Email: Kelly@CottonBowl.com

2025 Brand Guide
CBAA Approved Creative Assets