Goodyear Cotton Bowl Classic

Marty MacInnis has been a member of the Cotton Bowl Athletic Association staff since 1989, first as Ticket Manager before being elevated to Vice President and Executive Vice President. He was named to his current role of Chief Operating Officer and Chief Financial Officer in 2010.
 
In his role, MacInnis oversees all operational and business operations for the CBAA, Cotton Bowl Foundation and Goodyear Cotton Bowl Classic. He is the primary lead over stadium and game operations for the Classic and all in-season college football games held at AT&T Stadium. MacInnis works closely with the President/Chief Executive Officer on the administration and management of the CBAA Executive Committee, Board of Directors and Council. MacInnis is also the primary staff liaison with the AT&T Stadium management and the Dallas Cowboys. The 2025 College Football Playoff Quarterfinal at the 90th Goodyear Cotton Bowl Classic is set to be his 37th to work as a member of the CBAA staff.
 
A current member of the National Association of Collegiate Directors of Athletics (NACDA), MacInnis completed the Sports Management Institute (SMI) Executive Program in 2002.
 
Before joining the CBAA staff, MacInnis held several positions in the athletics department's ticket office at Southern Methodist University from 1984-89.
 
A native of Port Hawkesbury, Nova Scotia, Canada, MacInnis earned a bachelor's degree from Laurentian University in Sudbury, Ontario, Canada. He went on to obtain a Masters of Sports Administration degree from Ohio University in 1984.
 
MacInnis and his wife Paula reside in the Dallas area and have two sons, Matthew and Alex.