Iveth Enriquez Marquez joined the Cotton Bowl Athletic Association staff as a CBAA Fred McClure Intern in September 2025.
Enriquez Marquez is the eighth person to garner the title of CBAA Fred McClure Intern. In 2021, the CBAA revived and renamed its internship program in honor of Fred McClure, the first Black person to serve as CBAA Chair and the first person to serve two terms (1998-2002) in that role.
In her role, Enriquez Marquez assists in content creation on social media and digital platforms and various aspects of the overall communications strategy and media operations planning and execution for the Goodyear Cotton Bowl Classic in addition to supporting the day-to-day operations of the CBAA office and assist with operational aspects of the Classic, Cotton Bowl Foundation and community service events and initiatives and the regular-season college football games played at AT&T Stadium. The 2025 College Football Playoff Quarterfinal at the 90th Goodyear Cotton Bowl Classic was her first Classic to work as a member of the CBAA staff.
Enriquez Marquez came to the CBAA staff from the University of Southern California, where she earned her Bachelor of Arts degree in Communication in 2024 and Columbia University, where she earned her Master of Science degree in Strategic Communication in 2025. At Columbia, she worked as an athletics marketing and ticketing intern, assisting with ticket sales and allocation, event marketing and game day operations across all sports. At Southern California, she served as a student worker on the sports performance nutrition staff and was able to travel and work with the Trojans for their trip to play in the 87th Goodyear Cotton Bowl Classic.
The Santa Fe, N.M., native has gained varied experience working in and around the sports industry with internships as a Next Gen Content Creator at Wasserman and Game Day Intern with Playfly Sports.
Enriquez Marquez resides in the Dallas area.
