BRISTOL, Conn. – The 88th Goodyear Cotton Bowl Classic viewership was a part of the best audience on the ESPN family of networks since 2019 and best standalone primetime New Year's Six game since 2016 with 9.7 million viewers.
 
The Classic's 88th edition saw ninth-ranked Missouri outlast seventh-ranked Ohio State for the program's first NY6 victory was the second-most viewed college football game ever on ESPN+.
 
ESPN's premier presentation of the College Football Playoff and New Year's Six reached multi-year viewership highs and record audience numbers across ESPN platforms. ESPN platforms' full slate of college football bowls this season averaged 4.6 million viewers across 40 total games, up 5% year-over-year.  The complete seven-game College Football Playoff and New Year's Six averaged 15.1 million viewers, the best in five years and fifth highest in the 10-year history of the College Football Playoff, up 12% year-over-year.
 
The 2023-24 New Year's Six averaged 13.5 million viewers, its best audience in five years and fifth highest in the 10-year history of the CFP. Viewership was up 5% over the 2022-23 edition and among P18-49 viewers, the six games delivered 4.4 million viewers, up 3% year-over-year.
 
ESPN's Bowl Season presentation scored 2.4 million viewers across 33 games – 28 matchups surpassed one million viewers, 19 drew 2 million viewers, nine topped 3 million viewers and 11 games reached multi-year highs.
 
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