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Goodyear Cotton Bowl Classic

88th Cotton Bowl Classic ESPN Nielsen Fast Nationals Graphic

88th Goodyear Cotton Bowl Classic Earns Most Viewers as a Standalone Primetime NY6 Game Since 2016

12/30/2023 4:00:00 PM

BRISTOL, Conn. – The 88th Goodyear Cotton Bowl Classic between No. 9 Missouri and No. 7 Ohio State kicked off this year's lineup of New Year's Six bowl games with a bang, scoring 9.7 million viewers and being the most-watch non-College Football Playoff Semifinal Cotton Bowl Classic of the CFP era.
 
The 88th Classic, which saw the Tigers outlast the Buckeyes 14-3, was the most-watched standalone primetime New Year's Six bowl game since 2016. It was also the most-streamed college football game ever on ESPN+. This year's Classic peaked at 10.7 million viewers and ended up with an increase of 11 percent more viewers over the previous year.
 
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