ARLINGTON, Texas – The Cotton Bowl Athletic Association has selected Medium Giant as its agency of record to visualize, design and implement the creative look and feel of the Goodyear Cotton Bowl Classic and related events and activities as well as assist with the content development execution of the CBAA's year-round social media strategy.

As the creative and social media agency hired to showcase the spirit of the Classic, Medium Giant will elevate and innovate the game's branding and celebrate what makes the Classic one of the premier college sports experiences.

"The Goodyear Cotton Bowl Classic is THE college football event that celebrates, honors, and reminds us of the value of experiencing the game of football together. With a solid and storied footprint in the history and heritage of the sport, this bowl was created for those with an unyielding respect for the game, the coaches, the players, the families, the fans, and the community that continues to be ignited every year. We are honored to be able to help continue their legacy," said Medium Giant President Eric Myers.

Medium Giant is a full-service media and marketing company with strengths in intelligence-driven, technology-enabled strategy, creative and media services. Medium Giant has direct access to the most influential audience in North Texas through The Dallas Morning News because the two independent companies operate under the same public corporation, DallasNews Corp. Carrying the torch of a 175-year-old company and built on the search for truth through integrity, tenacity and grit, Medium Giant is guided by that legacy and relentlessly pursues what's possible – in business and community – with curiosity and purpose.

"Selecting Medium Giant as our creative and social media strategy partner is going to give us opportunities to develop our brand and digital presence in ways that will allow us to evolve and stay true to our mission as one of college football's most innovative bowl games," said CBAA President/Chief Executive Officer Rick Baker.

The 87th Goodyear Cotton Bowl Classic is set for Monday, Jan. 2, 2023, at Noon CT on ESPN and ESPN Radio. Tickets for go on sale for the general public on September 1. CLICK HERE to join the waitlist to receive information on how to purchase tickets.

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