DALLAS – A night with the First Family of Football.
 
The Goodyear Cotton Bowl Classic hosted the Ewing Automotive Group Classic Keynote on Oct. 7 at the Dee and Charles Wyly Theatre at the AT&T Performing Arts Center in Dallas.
 
The Manning brothers – Cooper, Eli and Peyton – with ESPN's Sam Acho serving as the moderator and the voice of the Dallas Cowboys and Cotton Bowl Athletic Association Board of Directors member Brad Sham highlighted a spirited conversation filled with fun, football, and family as the brothers talked about everything from growing up in New Orleans to their playing careers to Cooper's son Arch leading his top-ranked Texas squad into its rivalry matchup with Oklahoma.
 
The panel was wrapped by an opportunity for networking among civic dignitaries and sports leaders, trailblazers and innovators to celebrate the convergence of community and the future of college football.
 
The event also featured the unveiling of the six individuals in the 2027 Class of the Cotton Bowl Classic Hall of Fame. The induction ceremony is slated for spring 2027.
 
This destination event, created by the Goodyear Cotton Bowl Classic, was designed to celebrate the 2026-27 college football season and amplify the Classic hosting a 2027 College Football Playoff Quarterfinal at the 91st Classic on Friday, Jan. 1 at AT&T Stadium.
 
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